“In Jobs’s presence, reality is malleable. He can convince anyone of practically anything.” - Andy Hertzfeld, a member of the team that built the original Apple Macintosh A couple of years ago, I read Walter Isaacson’s famous biography of Steve Jobs. For all of Jobs’s many talents, I was particularly intrigued by his formidable persuasive powers. Those close to Jobs even had a nickname for it, dubbing it his
The Science of Persuasion
The Science of Persuasion
The Science of Persuasion
“In Jobs’s presence, reality is malleable. He can convince anyone of practically anything.” - Andy Hertzfeld, a member of the team that built the original Apple Macintosh A couple of years ago, I read Walter Isaacson’s famous biography of Steve Jobs. For all of Jobs’s many talents, I was particularly intrigued by his formidable persuasive powers. Those close to Jobs even had a nickname for it, dubbing it his